Candidate emails, social media posts, the company blog and job listings are just a few of the points in your recruiting initiatives that should always, always, always include a call-to-action of some sort. Candidates, customers and clients need to know the next steps, what is expected of them and what they can expect from you.
Lucky for us, Dan Zarrella at HubSpot (@DanZarrella) has already done the research for us on the effectiveness of various forms of CTAs across different mediums, and presented the results in an infographic, “Social Calls-to-Action Work”.
Let’s Get More than Two Viewers on the Company Blog
A blog might not reach as wide an audience as any given social network might, but the company blog is your chance to get in-depth, establish credibility and build a strong brand. Out of over 50,000 blog posts …Keep Reading >>