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5 Social Recruiting Mistakes to Avoid

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5 Social Recruiting Mistakes to Avoid

Unsurprisingly, only 4% of recruiters DON’T use social recruiting today, according to Beamery. If you fall into that 4% statistic, it’s time for a change!

Whether you’re new to social recruiting or have been posting away for years, there are a few social recruiting mistakes to avoid if you want to present the best version of yourself and your company and drive positive results. With social media, you have to take the time to learn what works for you and your company and what doesn’t, and you have to learn how to transfer traditional recruiting methods to social platforms in order to continue connecting with candidates, which is much more difficult online. Then, once you’ve established a connection, you can keep the digital momentum going by scheduling recorded video interviews for applicants to introduce themselves, followed by live video interviews to meet with various representatives. Although social media is new and unique, it has proved that technology can still be an excellent tool for connecting with others. In fact, it makes it much easier to meet people despite geographic boundaries.

Now, here’s where we talk about what NOT to do with social media.

Social Recruiting Mistakes to Avoid

1. Failing to Create a Strategy - The first step to any social recruiting implementation is strategy. Without one, you may have a hard time making significant progress, especially if you’re not very experienced with social media. Start by creating a strategy that outlines who your audience is, what type of content they expect, how you are going to measure social success and your content goals. Plan ahead what content you’d like to share, and focus on only sharing what is relevant and interesting to your audience.

2. Lacking Visual Content - Social media is extremely visual, and studies show that posts with photos or videos receive much higher engagement. It’s ideal to vary content slightly according to each platform, but be sure to utilize videos and photos in your posts to stand out on your followers’ feeds. Twitter, for example, has experienced 94% more engagement among tweets with images. Plus, Twitter recently implemented a change that allows you to add photos in addition to your 140 characters, so there’s no excuse for not using visual content in your posts.

3. Not Deleting Closed Job Posts - While content you post on social media is intended to stay there (i.e. “think before you tweet”), it’s OK to delete posts that are no longer relevant in order to avoid confusion, such as in the case of filled job openings. If a follower stumbles upon a post you made weeks ago about a job opening and clicks on the link to apply, they could be very disappointed to find that the position has been filled, having a negative impact on your candidate experience. In some cases (such as Facebook or Instagram), you can edit your posts to indicate the position has been filled, but LinkedIn and Twitter do not provide this option.

4. Ignoring Relationship Building Opportunities - When using social media to recruit applicants, you have to do more than simply post job openings if you want to see results. Like traditional recruiting, you still have to reach out to job seekers and build relationships by sharing content, commenting on their posts or even sending them a direct message. You have to be authentic online in order to truly make a connection – it’s not easy! Contrary to popular belief, making connections online can be very difficult, especially when you’re competing with other brands for control of consumers’ feeds, so make yourself stand out and reflect your employer brand through posts. Use every opportunity to engage!

5. Not Sharing or Encouraging Sharing - An important aspect of social media is sharing. It’s the foundation of many websites, which is why reposting functions like share buttons and retweets exist, so be sure to use them to share relevant content from others, not just yourself. Whether you think an article is interesting and relevant to your audience or you think someone else’s post was entertaining, share it! Sharing other peoples’ content will make them more likely to notice your account and possibly follow you. Similarly, make sure to encourage sharing of your own content with your followers. For example, if you post about a new job opening, ask others to share the post with anyone who might be interested. There’s nothing wrong with reminding people to share your content as long as it’s relevant.

Social media is still growing and constantly changing, so know that your strategy will need to evolve over time to keep up with changing platforms, features and audiences. The most important thing to remember about social media is that it’s about your audience and what they’re interested in, so take the time to follow back and learn about them to give them content that they’ll enjoy. Make connections through interesting posts, hashtags and shares, and make sure to always remain as authentic as possible so that people know they’re talking and listening to a real person.

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HollyWade
Holly Wade is the Marketing Manager at GreenJobInterview. She comes from the technology world with a background in marketing and public relations, where she specialized in content management, brand development and social media. Connect with Holly via LinkedIn: https://www.linkedin.com/in/hollycwade