GreenJobInterview LogoGreenJobInterview Logo

5 Updates your Careers Page Needs

By

5 Updates your Careers Page Needs

A company’s careers page may be the first chance you have to make an impression on job seekers. While some may find job openings via popular search websites or social media, those links may direct them to a careers page or they may go directly to a careers page for more information.

Because it’s your chance to make a great first impression, it’s important to note several important updates your careers page needs in order to capture job seekers’ attention and convince them to apply. This, of course, is just the first step of the process. Once they’ve applied, you still have to keep them actively engaged with the hiring process and maintain a positive candidate experience. However, the first step is to capture job seekers’ interest. Hopefully your organization has already made at least a few of these important careers page updates to meet today’s standards, but if not, it’s time to get to work.

 Top Careers Page Updates

1. Mobile Optimization - If you haven’t already, make sure you talk to management about mobile optimizing your careers page so that it is both attractive and functional on tablets and smartphones. Many organizations’ marketing and design teams may be the driving force behind web design changes, and it’s best to optimize the whole website in order to capture the most qualified job seekers. After all, if a job seeker is searching for relevant openings on their smartphone and stumbles upon your non-optimized webpage, they’ll quickly close it and move on to the next opportunity.

2. Open Video Submissions - Make it easy to apply via the careers page, and consider allowing applicants to submit video responses to a list of preset interview questions. This way, you can review their responses alongside their resume for faster screening, and making these links readily available online means less work for you! There will be no need to invite individual candidates to participate if you can make the option available to all applicants. Plus, recorded video interviews can provide a lot more information than a resume alone, so you can review applicants in detail before having to speak with them one-on-one.

3. Community - If individuals come to your organization’s careers page only to find that there are no jobs available for them, or perhaps they saw a posting but just aren’t ready to apply yet, don’t let them forget about you. Provide on-page opportunities for job seekers to receive a careers newsletter announcing new openings or include a call to action to follow the company’s social media profiles to learn more about new opportunities. By giving candidates options to keep in touch and follow along, you can keep connecting with them outside of the webpage and even develop relationships through nurture campaigns and more.

4. More, Better Content - You’ve certainly heard this before: content is king! In today’s digital-driven world, great content is the most important thing your organization needs in order to attract candidates as well as customers. When job seekers visit your careers page, they should be met with more than just a list of job openings. A careers page should include company information, recruiting videos, details about company culture, testimonials and more that tell the visitor what type of person your organization is looking to hire. This will not only encourage visitors to apply but may help narrow down applicants to those who identify with the content provided, ensuring you receive better applicants.

5. Application Flow - If you want to ensure that job seekers complete applications they begin, make sure you have an effective application flow that is not overly time consuming or confusing. Your strongest applicants probably will not spend time on a lengthy application if they know they are in high demand. Instead, invest in an applicant tracking system, simplify application requirements or use the recorded video interview option described above to create a more efficient process that will encourage users to complete their applications.

Not sure if your careers page makes the cut? Ask employees at various levels from various departments to go through the careers page and the application process and provide feedback. This information could be very valuable to your talent acquisition team and your recruiting strategy. Modern webpages – whether they are career-based or not – should have clear call to actions, easy-to-find contact information and social media icons so that all visitors can follow along. By making updates to your organization’s online presence and ensuring you are positioning it as a top employer, you’ll begin to see an increase in applicants as well as the quality of applicants.

In-Post-Ad-Retail-WP

HollyWade
Holly Wade is the Marketing Manager at GreenJobInterview. She comes from the technology world with a background in marketing and public relations, where she specialized in content management, brand development and social media. Connect with Holly via LinkedIn: https://www.linkedin.com/in/hollycwade