Are Unhappy Workers Hurting your Employer Brand?
Sadly, not everyone enjoys their jobs. While this may not be the organization’s fault, higher levels of unhappy workers in the workplace can negatively impact the organization’s productivity and the brand. An organization’s brand – both their employer brand and customer facing persona – is delicate and susceptible to damage when employees are not dedicated to their work. Over time, unhappy workers are hurting your employer brand and the lack of engagement could affect other employees and the business’s productivity.
According to a 2013 Gallup report, unhappy workers cost the U.S. between $450-550 in lost productivity each year, which adds up quickly to increased costs that businesses don’t budget for. In addition to losing money over unhappy workers, the decrease in employee engagement affects the workplace and environment of other workers, which in turn impacts employer brand and potential future hires. Because a disengaged employee may have “checked out” of the job due to their unhappiness, they often act out their unhappiness on their engaged coworkers, ruining the work experience for many.
What can you do to help unhappy workers?
First of all, figure out why they’re unhappy! Challenge management to meet with their subordinates regularly and learn about their work and their engagement levels. Sometimes a worker may simply dislike their job for reasons the company cannot help, but other times changes in company culture, work environment (i.e. plants and comfortable furniture) and vacation time can help employees feel better about their jobs and become more engaged.
Gallup’s research showed that companies with engaged workers had higher earnings per share, which suggests that happier employees lead to higher profits, but employee perks alone cannot fix everything. Today’s workers, especially younger generations like millennials and Gen Z, are very concerned with work-life balance and feeling proud of their work. Knowing what employees want and helping them achieve it will be the solution to employee engagement problems and ultimately the solution to the problems that follow.
There is a clear link between employer branding and employee engagement. Better engagement is often the result of great hiring from a positive and attractive employer brand. With video interviews integrated into your hiring process, your business can hire more efficiently, attract the right candidates, screen them properly and hire them with the assurance that you’ve made the right decision. Every time your employer brand attracts the right candidates and you make the right hires, your engagement increases, and hopefully it all comes full circle to create a happy work environment and successful business.