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3 Benefits of Feedback Culture


3 Benefits of Feedback Culture

A startling 65% of employees want more feedback.

When employees do not receive feedback about their job performance, they become actively disengaged. According to an infographic by Officevibe, 69% of employees would be motivated to work harder if they believed their efforts were being recognized by their manager. Motivating employees keeps them engaged, happy and highly productive, proving the importance of what has been called feedback culture.

Feedback culture encourages communication among team members and manager-employee relationships. It means that managers offer feedback through constructive criticism and praise in order to help employees improve, succeed and stay engaged, but it also means that teammates share feedback with each other and with the company as a whole. Organizations that implement a formal feedback process, for example, learn about real concerns that employees have in a constructive way that tells leadership where improvements are needed. Through meaningful, appropriate feedback, everyone in an organization communicates better and performs their jobs better. One study by Gallup revealed that managers who received feedback on their strengths delivered 8.9% greater profitability, proving that increased communication and positive reinforcement cause employees to work harder and better.

Benefits of Feedback Culture

The benefits of feedback culture are quite clear:

Increased Employee Engagement

All of these studies showed similar results – feedback increases employee engagement. Managers tend to perform better through feedback, and all employees worked harder as a result of positive feedback and recognition. The same infographic by Officevibe states that 39% of employees report not feeling appreciated at work. The lack of appreciation decreases their motivation to perform well and keeps them from staying engaged, ultimately causing many workers to leave their jobs in search of a better work environment.

Better Communication

Even when feedback is negative, it is still extremely effective as long as it’s deliver appropriately, according to a survey by Zenger and Folkman. While it’s never ideal to receive negative feedback, all employees will feel better and perform better when there’s open communication with each other. Unsurprisingly, the study also showed that most people who disliked receiving negative feedback (92% of people), disliked giving it as well. By helping employees adapt to a feedback culture over time, they begin to feel more comfortable with each other and communicate better, ultimately increasing the functionality of the business.

Business Productivity

The bottom line is that happier workers are more productive workers. Businesses than implement a feedback culture are more likely to see increased productivity and positive business outcomes as a result of happier, more engaged employees. Feedback also gives employees an opportunity to continually improve at their jobs, therefore driving success for the organization and potentially increasing productivity. Similarly, those happier employees are more likely to stay at their jobs longer, reducing overall turnover and saving your organization money.

As you can see, it all ties together! Although building a feedback culture will take time and you will need to take steps to help employees adapt to the change, it’s worth implementing feedback policies and striving for open communication in order to breed more successful workers. Remember that giving and receiving feedback is a learned process for many and when you encourage employees to share feedback, you may also need to teach them how in order for the change to be truly successful.

Your company culture says a lot about you to potential job seekers. They can learn about your feedback culture and other positive qualities through online reviews, word-of-mouth and corporate recruiting videos. Keep company culture at the forefront of your recruiting efforts through video, and utilize video interviews to share your recruiting video with applicants at the start of the hiring process. When you invite a large amount of applicants to participate in recorded video interviews, you expose them to your corporate branding and culture for the first time, and you have the chance to narrow them down through less time consuming tactics while still getting to know them better.


Holly Wade is the Marketing Manager at GreenJobInterview. She comes from the technology world with a background in marketing and public relations, where she specialized in content management, brand development and social media. Connect with Holly via LinkedIn: