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4 Social Recruiting Tools You Should be Using


4 Social Recruiting Tools You Should be Using

There’s more to social recruiting than just social media. If you’re already utilizing Twitter, Facebook and other social networks for recruiting, you’re definitely on the right track, but there are a few more social recruiting tools you should be using to make more connections, improve your employer brand and broaden the reach of your job descriptions. By combining these simple social recruiting tools into your social recruiting strategy, you could bring in a lot of new, highly qualified candidates without wasting your time scouring the web.

Try these 4 Social Recruiting Tools

1. Review Websites - Popular sites like Glassdoor are a first stop for many job seekers to learn more about employers. By managing your company’s page, you can respond to reviews about the company and interviews, monitor job seeker activity and research demographics of potential candidates. As a free tool, Glassdoor provides a lot of much-needed insight into potential candidates and allows you to monitor reviews from current or past employees to tweak your strategy.

2. Video Interviews - Using video interviews as a social recruiting tool let’s you screen candidates quickly and easily while still having some interaction with applicants through video recordings. By using video introductions, you and/or your company can even encourage social engagement with candidates through various websites by reminding interviewees to follow your social media accounts or write a review of their experience on Glassdoor. Before hiring someone or even meeting with them in person, you can influence how they feel about the company, making them more likely to engage with you on social media platforms, review the company on Glassdoor and apply for future jobs.

3. Search Functions - In order to learn more about your applicants or find qualified applicants, websites like offer search tools for recruiters to learn more about applicants’ backgrounds and experience. Combined with other tools, such as video interviewing, recruiters can gather a very well-rounded view of a candidate before taking the next steps to interview them one-on-one and saving a lot of time.

4. Social Media - Now we get into actual social media tools! Aside from using the standard social networks, tools like TweetMyJobs and Work4 tie into your social media accounts to search for potential candidates through friend searches and post new job listings that are searchable on social networks. In addition, LinkedIn remains an excellent social recruiting platform that most recruiters already leverage on a daily basis, but you should not be putting all of your effort into LinkedIn when there are so many other successful platform available for recruiting.

Many companies have used social recruiting techniques in their hiring strategies (about 94% of companies), but they’re making two big mistakes – they only post job listings and they only focus on one website. When you’re looking for a variety of candidates, you’re going to find them in multiple places, on multiple websites, through multiple channels. When updating your social recruiting strategy, remember the importance of the tools mentioned here as well as traditional social networks to round out your plan and find the best candidates by actually engaging with them and monitoring them, not just flooding their feeds with job listings.


Holly Wade is the Marketing Manager at GreenJobInterview. She comes from the technology world with a background in marketing and public relations, where she specialized in content management, brand development and social media. Connect with Holly via LinkedIn: